Toyota Invites Millennials Brings Some Automotive Fun to Lollapalooza
It's no secret that young people in the Millennial generation have recently shown a declining interest in cars. This could be related to recent advancements in social media and technology or it could be related to an increasing awareness of their own personal carbon footprint. Either way, young people aren't as interested as they used to be, and Toyota is trying to do something about it.
On one end, the Japanese automaker has developed the Prius Family of Cars to combat the issue of eco consciousness. Young car buyers can feel good about the fact that vehicles like…