Awards & Accolades

A+ Rating with the Better Business Bureau

New Rochelle Toyota proudly holds an A+ rating with the Better Business Bureau (BBB), as of late 2024 and confirmed in 2025. This rating reflects consistent performance in customer trust, transparent business practices, and timely complaint resolution — all indicators of our commitment to treating customers fairly and respectfully over the long term. Click here to learn more about our BBB accreditation.

Since becoming BBB-accredited in January 2023, we have maintained this top-tier rating — a testament to the culture and standards upheld by our entire team. Click here to learn more about BBB accreditation and standards.

Recognition from Toyota: President’s Award

Toyota President's Award

New Rochelle Toyota has been recognized with the prestigious Toyota President’s Award—an honor given to dealerships that consistently uphold Toyota’s highest standards. This recognition highlights the dealership’s commitment to exceptional customer satisfaction, high-quality service, and top-tier dealership operations. Click here to learn more about this recognition.

The Toyota President's Award is granted to dealerships that excel in customer experience, service quality, operational performance, and employee training. Award recipients must meet rigorous benchmarks designed to ensure an outstanding experience from sales through service. Click here to learn more about Toyota’s President’s Award criteria.

2025 KBB Best Buy Awards — Top Toyota Models We Offer

According to the 2025 Best Buy Awards from Kelley Blue Book, several of our Toyota models stand out among the best in their respective categories. Click here to learn more about the 2025 KBB Best Buy Awards.

• Toyota Camry — Recognized as a “Best New Model / Best Midsized Car” in 2025, the Camry combines reliability, comfort, and value, making it an ideal choice for everyday commuting and family driving.

  The Toyota Camry has long been celebrated for its reliability, safety features, and resale value. With multiple awards from Kelley Blue Book, U.S. News & World Report, and J.D. Power, the Camry continues to set the standard for midsize sedans. Its combination of comfort, efficiency, and technology makes it a top choice for drivers in New Rochelle and the greater New York area.

• Toyota Sienna — Named “Best Minivan” for 2025, the Toyota Sienna delivers versatility, spaciousness, and dependability — perfect for growing families or anyone needing flexible cargo and passenger space.

• Toyota Tacoma — Honored as “Best Midsize Truck” in 2025, the Tacoma offers rugged performance, durability, and strong resale value — a solid choice for those needing a versatile truck capable of both work and adventure.

  The Toyota Tacoma has earned multiple awards, including Kelley Blue Book Best Buy in the midsize pickup truck category. Praised for durability, off-road capability, and strong resale value, the Tacoma is ideal for drivers seeking a versatile truck built to last.

Honorable Mentions

Toyota RAV4 – Awarded for Innovation and Safety

The Toyota RAV4 stands out in the compact SUV category, earning recognition for safety, fuel efficiency, and advanced driver-assist technology. With accolades from IIHS Top Safety Picks and Kelley Blue Book Best Buy, the RAV4 offers a versatile, family-friendly ride without compromising style or performance.

Toyota Highlander – A Family Favorite

The Toyota Highlander is consistently recognized for its reliability, safety, and overall value. Awards from U.S. News, Kelley Blue Book, and Consumer Guide Automotive highlight the Highlander as one of the most dependable midsize SUVs on the road, making it perfect for families and daily commuters alike.

Why Shop at New Rochelle Toyota

By choosing New Rochelle Toyota, you’re not just getting an award-winning Toyota vehicle — you’re also getting exceptional customer service, expert guidance, and a trusted dealership experience. Explore our inventory today to find the Toyota that’s right for you.

Toyota Tacoma Award

January 21, 2023

The 2023 Toyota Tacoma has been recognized as Kelley Blue Book's Best Buy for the midsize pickup truck category. This accolade is part of the 2023 Kelley Blue Book Best Buy Awards, which includes 19 categories covering a wide range of automotive needs. The Tacoma stands out for several reasons:

• Reliability and Customization: The Tacoma is noted for its reliability, a quality not commonly associated with pickup trucks. It offers a range of engines, trims, and customization options, allowing buyers to tailor the truck to their specific needs.
• Pricing and Features: With a price range of $27,250 to $46,685, the 2023 Toyota Tacoma is considered the best in its category and the most affordable. Its exceptional performance, impressive features, and reasonable price contribute to its standout status in the midsize truck market.
• Pros and Cons: The Tacoma is praised for its durability, off-roading capabilities, and excellent resale value. However, it has some drawbacks, such as being "rough around the edges," having limited passenger space and featuring somewhat dated technology.

Overall, the 2023 Toyota Tacoma's combination of reliability, versatility, performance, and affordability contributed to its selection as the best midsize pickup truck by Kelley Blue Book for 2023.

Why You Should Buy Your Toyota from New Rochelle Toyota

• Exceptional Customer Service: At New Rochelle Toyota, we pride ourselves on providing top-notch customer service. Our knowledgeable and friendly staff are committed to ensuring a hassle-free and enjoyable car-buying experience for every customer.
• Wide Selection of Vehicles: Our dealership boasts an extensive selection of new and pre-owned Toyota vehicles. Whether you're looking for the latest model or a reliable used car, we have various options to suit your needs and preferences.
• Competitive Financing Options: Understanding that financing is a crucial aspect of buying a car, New Rochelle Toyota offers a range of financing options to cater to different budgets. Our finance experts work with various lenders to secure our customers' best rates and terms.
• After-Sales Services: Our commitment to customers extends beyond the sale. We offer comprehensive after-sales services, including maintenance, repairs, and parts. Our certified technicians ensure that your Toyota stays in top condition.
• Community Involvement: New Rochelle Toyota is more than just a car dealership; we're a part of the community. We actively participate in and sponsor local events and charities, demonstrating our commitment to the well-being of our community.
• Customer Loyalty Programs: We value our customers and show appreciation through various loyalty programs. These include discounts on services, parts, and sometimes even on future vehicle purchases.
• Convenient Location: Easily accessible, our dealership is located conveniently, making it easy for customers to visit us for test drives, services, or any car-related queries.

By choosing New Rochelle Toyota, you're not just buying a car; you're becoming part of a community that values quality, service, and customer satisfaction.

Toyota Safety Hub

Toyota Safety Sense (TSS) is a suite of advanced active safety features and technologies designed to enhance driver and passenger safety. It's typically standard on most new Toyota models. Critical features of TSS include:

• Pre-Collision System (PCS): This system uses a camera and radar to detect objects in front of the vehicle. It can help mitigate or avoid a frontal collision.
• Dynamic Radar Cruise Control (DRCC): DRCC maintains a preset speed and distance from the vehicle ahead. It can automatically adjust speed to maintain a safe following distance.
• Lane Departure Alert (LDA): LDA warns the driver when the vehicle drifts out of its lane without signaling.
• Automatic High Beams (AHB): This feature switches between high and low beams automatically when detecting oncoming vehicles or vehicles ahead in the same lane.
• Lane Tracing Assist (LTA): Available on specific models, LTA helps keep the vehicle centered in its lane.
• Road Sign Assist (RSA): This feature recognizes and displays certain road sign information on the vehicle's dashboard.

For customers at New Rochelle Toyota, these features can be a significant selling point, especially for those concerned with safety and the latest automotive technology. New Rochelle Toyota can highlight how these features work in everyday driving scenarios, emphasizing the practical benefits of advanced safety technology in urban and suburban environments like New Rochelle.

It's also essential for dealerships like New Rochelle Toyota to educate customers on how to use these features effectively, ensuring they understand the technology's capabilities and limitations. Regular workshops or individualized sessions during the car-buying process could be beneficial.

Additionally, New Rochelle Toyota might focus on how TSS contributes to overall vehicle value, potentially lowering insurance premiums and enhancing resale value, which are important considerations for many car buyers.